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A week ago we were looking forward to what we had Apple in their new iPhones and Apple Watch presents. Now we know, and we are looking forward to Friday, when the products go on sale and we will be able to try them out for real.  

Yes, as you can read above, we are looking forward to it. For the year, there will be iPhones 16 and Apple Watch Series 10 is hailed day in and day out as the best smartphones and smart watches on the market. Many may argue that there are not so many new products, but this is a persistent trend of recent years and is applicable in the entire segment of the mobile market. The only innovation could be jigsaw puzzles.

Innovation is here 

The main innovation that new smartphones will bring in general may be artificial intelligence. AND Apple he has it, although not for us yet. In the future, more pressure than on hardware may be on software, which after all is already behind everything, including photography. But if you mention that Apple is no longer innovating, so its Camera Control button draws from times long past, but it's improved with technology we haven't had here before and which can do things we might not have expected. It probably won't be a revolution, but it can really be fun.

With the iPhone 16 Pro, many may be pleased with larger displays, especially in the case of the smaller model. 6,3 inches already look more mature than the original small 6,1 inches. Thanks to this step, we also have more considerations here about which model to buy. Each of the four models thus has a different display size, and thus the iPhone 16 Pro can be ideal for the vast majority of customers. In addition, he is not deprived of anything compared to his older sibling.

I was very curious how the domestic dealers would communicate the options Apple Intelligence. If we look at the promos directly from Apple, it is everywhere, especially in every advertisement, several of them are even exclusively focused on the company's AI. Nothing here. Have a look at it Apple Online Store, whether you look in the offers of e-shops and brick-and-mortar stores, there is no o Apple Intelligence mention.

And it's good. Customers don't deal with what if. Surely it will be a big thing until (and if) we come Apple will unleash its AI, and at that point you'll be glad your iPhone is "AI ready," but now you don't have to worry. Apple he promotes his intelligence where he offers it, where customers are unlucky, he is tactfully silent about it, so here too.

Disappointment with the name Apple watch? 

Many from Apple Watch expected more. They were waiting for plastic ones Apple Watch SE, they've been waiting Apple Watch Ultra 3, they've been waiting Apple Watch X. They just waited Apple Watch Series 10 and black Apple Watch Ultra 2. This is proven by the fact that the iPhone X was exceptional and unique, which cannot be matched in any other segment of the market, i.e. primarily in wearables (the show, after all, is a chance that one day we will have an iPhone XX).

Apple The Watch Series 10 won't be revolutionary, but those modifications to the case and display might be nice. They are again a little better than the previous generation, even though they are owners Apple They won't buy the Watch Series 9 because they have few reasons to do so. But this is a common situation that repeats itself every year. It looks like we are on the cutting edge of technology in this regard. 

Samsung and Google are also fumbling. The first one hasn't really changed the basic model for three years in a row, Google hasn't changed its only model for three years, it just made it a little bigger. Maybe Apple's news didn't impress you at first, but maybe it will amaze you after the second look. See you on Friday.

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