Foldable phones have been on the market for several years, but they remain a fringe phenomenon. But that could change very soon, as analysts expect the arrival of the first foldable iPhone to bring millions of new customers to the category and kickstart its biggest growth in history.
According to the latest estimates, the market for foldable smartphones is expected to grow by approximately 20% this year. This is not only due to the further development of devices from Samsungu, Honor or Motorola, but above all the expected launch of the first foldable iPhone, which should Apple to be presented this fall together with a number of iPhone 18 Pro.
Analysts point out that Apple is in a unique position in similar situations. While the company is usually not the first to come up with a new category, it can make it accessible to the general public. This is exactly what happened in the past with smartwatches or wireless headphones, for example. It is expected that foldables can have a similar effect iPhone.
Meanwhile, the competition is trying to be ready. Modern foldable phones are significantly thinner, lighter and more durable than the first generation. Manufacturers have also worked on hinges, battery life and the visibility of the display bend. It is at a time when this technology is maturing that, according to analysts, Samsung has also decided to enter the market. Apple.
Still, it won't be a cheap affair. According to leaks so far, the first foldable iPhone start at around $2,400 to $2,500, making it the most expensive iPhone in history. Despite the high price, IDC expects that Apple Within the first year, it will gain more than a fifth of the entire foldable phone market and approximately a third of its total sales.
If these predictions come true, the biggest news won't be the foldable itself. iPhone, but what it will do. A category that has been the domain of tech enthusiasts until now could become a regular part of the premium smartphone offering within a single year.