David Dohnal Apple launched its long-awaited Apple Intelligence, which brought smart features that were supposed to advance Siri and the whole system to a whole new level. The company's website said "available now". But when you wanted to try it out for real, you found out that many of those features were nowhere to be found. And that's the problem.
This situation has been noticed by the National Advertising Division (NAD) in the US, an independent body that oversees the truthfulness of advertising. Simply put: when companies are overdoing it, the NAD is the one to remind them that fair play is essential. And that's exactly what they did in the case of the company AppleThe phrase "available now" supposedly gave the false impression that everything was working right away. And that a small footnote wouldn't really save it.
🔥 Breaking: #Apple Intelligence "Available Now" Removed from Marketing Materials! 🧑⚖️🔥
Findings:
➔ NAD Rules Apple Intelligence Misleading Ads.
➔ Implied all features ready at launch.
➔ Rollout staggered; Siri delayed.
➔ Disclosures unclear.Apple updated site per NAD,… pic.twitter.com/V3fBRo6c5F
Miniwas Nerd (@Nerd)Minihad) April 22, 2025
Apple: We disagree, but…
Apple of course, did not want to appear like a company that deliberately confuses customers. In an official statement, it said that it disagreed with NAD's criticisms, but that it valued its cooperation with the organization. So it backed down. It quietly deleted the "available now" text from its website, as of March 31, as confirmed by the Wayback Machine. Machin.
Yes, some functions of Apple Intelligence really arrived with iOS 18.1. But key innovations like Genmoji, image creation via Image Playground, deeper connectivity Siri s ChatGPT or priority notifications, these will come gradually during 2025. Some of them will only come with updates iOS 18.2, 18.3 or even 18.4.
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Adam Kos Because it's a classic example of how even a giant company like Apple can skillfully distort reality to make it look better. For users who were looking forward to groundbreaking news, this can be a disappointment. And most importantly: a reminder that marketing promises need to be read carefully, even when they come from technological leaders.
Apple is trying to get out of this gracefully. It seems like it was a misunderstanding and that it will eventually fulfill everything. But trust is slowly being restored. Users already expect that every next announcement AppThey will have to take it with a grain of salt.
For this, in the time of S. Jobsand heads immediately fell!
So maybe, on the outside it would Jobs got angry and argued with NAD