Amaya Tomanová Apple has started adding ads to its Maps app. What has been talked about for several months and what the Californian giant was preparing users for in the spring is now becoming a reality. However, there is one very important catch: the ads are currently only running in the United States and Canada. Users in the Czech Republic or the rest of Europe are therefore not yet in Apple They won't see it on the maps.
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Apple has started showing ads to US and Canadian users in recent days, with the number expected to increase gradually in the coming weeks. These are not classic banner ads that would overlay the map itself. Apple He integrated the ad directly into the search for places and businesses, so at first glance it resembles a regular result.
Ads can appear directly above search results
Paid results can be found, for example, in the suggested places section when starting a search. In addition, if a company has paid to advertise associated with the keyword the user is searching for, their business may appear in the first position of the results. A maximum of one ad should be displayed in one set of results.
Apple at least it clearly marks paid content with a blue “Ad” label, so it shouldn’t be confused with organic results. However, what some users aren’t too happy about is the fact that ads can’t be turned off in the settings. Apple Map turn it off. So once it is Apple activated in a given region, the user does not have the option to opt out of their display.
The Californian giant also emphasizes privacy protection. Interactions with ads in Maps should not be associated with Apple a specific user account and related data Apple According to its own words, it does not provide it to third parties. In addition, the advertising system has its own rules determining what can be promoted on Maps.
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Ads are not yet launched in the Czech Republic
Regional availability is important at this time. The new feature applies to the United States and Canada, not the Czech Republic. So if you open on your iPhone Apple You won't see maps or any marked advertising results in them, there's no need to turn anything off or look in the settings - Apple he simply hasn't launched them here yet.
From the available informationmacAt the same time, it is not clear when or whether the current form of advertisements will spread to the Czech Republic or other European countries. Apple so far, it has only announced a gradual increase in advertising positions in markets where the system already works.
The very arrival of advertisements in Apple In any case, the map is a fairly fundamental change. Apple has long presented its application as an alternative built, among other things, on a strong emphasis on privacy and a clean user environment. Paid search positions may therefore surprise some users, especially when they cannot be deactivated. For Czech users, however, this debate is only a glimpse into a possible future. They remain with us Apple Maps without ads yet.
