Jan Vajdák Apple according to current informationmacThe Chinese leaker has significantly lowered its expectations for demand for the standard iPhone 17. The main reason is the constantly rising costs of hardware components.
According to the "Fixed Focus Digital" account on the Weibo social network, some production lines for standard iPhone 17 this week from an earlier fifteen percent reduction to plans to suspend approximately a third of its total capacity. The leaker also claims that Apple The company has conducted a "very serious" internal assessment of the impact that higher hardware costs could have on future customer interest. However, as these claims cannot be independently verified and it is not clear from the post whether the adjustments apply to overall production iPhone 17, or only selected production lines, it is necessary to take this informationmacwith an appropriate reserve.
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Higher component costs are currently hitting the electronics industry hard around the world, driven by enormous demand from AI-focused tech companies that are massively building out their data centers. Apple However, it is not immune to these global influences. The doubling of the cost of memory and storage chips over the past year has recently forced the Californian giant to raise prices across several of its product lines, which the CEO Applu Tim Cook described it as an absolutely inevitable step.
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Adam Kos iPhones themselves have so far been spared this price hike. However, it is generally expected that Apple will take advantage of the September launch of new models iPhone 18 Pro as an opportunity to raise prices across its entire smartphone portfolio. As part of its new split-product launch strategy, it should then Apple then next spring introduce the new generation of iPhone 18 alongside the models iPhone 18and iPhone Air 2.
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