Jan Vajdak The traditional autumn iPhone launch is likely to be over soon. At least that's what analyst Ming-Chi Kuo's sources claim, according to which the company will switch to a two-phased model launch schedule starting in 2026. Cheaper iPhone models will be launched in the spring, while premium models will be launched in the fall. variaWe will see in the fall. So 2025 will probably be the last year when Apple will introduce an entire new generation of iPhones at once. This year, the iPhone 17 is expected to be released, including a new, thinner version called iPhone 17 Slim (or Air). However, from 2026 the strategy will change fundamentally.
iPhone 16e as the freshest iPhone on the menu Applu
In the spring of 2026 Apple Kuo says it will release a more affordable model iPhone 17e, which is intended to target the mass market. In the fall of 2026, they will then introduce "only" iPhone 18 Pro, 18 Pro Max, iPhone 18 Slim and the first ever foldable iPhone. Basic model iPhone 18 to varianta 18e will arrive in spring 2027, about 6 months after the premium versions. And this cycle is supposed to repeat itself.
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Adam Kos There are several reasons for changing the strategy. Apple is facing increasing competition, especially from Chinese manufacturers who release new models throughout the year. The change in the presentation of new products will allow it to better target different market segments and strengthen the marketing of each line separately. At the same time, it Applu opens up space for testing new technologies (for example Face ID below the display), which may not be immediately available for all models. So we'll see if Apple He will actually go for this method. What would you say about it?
