In recent days, more and more information has been emerging.macabout that Apple is working hard on its first jigsaw puzzle. We don't expect it this year, it's more likely next year. It's obvious that its competition has a head start in this segment. Apple could burn the pond by finally bringing the kind of device we want. But what all does he have to change with regard to the current solution?
It is a long-standing leader in the jigsaw puzzle segment Samsung. He was the first of the big brands to also introduce a truly usable solution, when it was Galaxy Z Fold. But it is already in its 6th generation and the 7th should be released this summer. But we don't expect too many changes here, because Samsung improves only incrementally. In this, it has Apple a bit of an advantage, because its first device can erase all prejudices about flexible phones by making its first model “perfect.” But how to achieve that?
Design and construction
Apple is known for its premium design and quality workmanship. Its iPhones have been a leader in this regard since the iPhone 4, which was the first to use a combination of steel and glass. But its foldable phone must be thinner, lighter and overall more elegant than current models. For example, this one still Samsung not doing too well.
Display
Apple must focus on top image quality, high brightness, accurate colors, and of course: the emphasis should be on minireducing the visibility of the bend on the display, which is particularly appreciated by customers Samsungthey complain (even though the displays are supplied Appjust now Samsung). Apple could come up with an innovative folding mechanism (hinge) that could eliminate the gap between the halves of the phone when folded.
Software and user interface
This is a real strength Applu, which can play a big role in success. Optimization iOS It will be key for a foldable display. The system should offer intuitive multitasking, smooth transitions between different modes (folded, unfolded, half-folded), and smart integration of applications with the larger display.
Exclusive features that take advantage of the unique possibilities of the foldable design would be a big plus, and the company is also betting heavily on them. Samsung in its Flex mode. In addition, there is the company's perfect ecosystem of products, which would actually bring only benefits to customers, especially in conjunction with computers Mac, watches Apple Watch and headphones AirPods.
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Price
It will be high, 256GB by the way Samsung Galaxy Z Fold6 currently starts at 37 Kč and the base of the iPhone 16 Pro Max it will cost 35 KčWe will definitely exceed the 40 thousand mark. Kč as a base, we will rather approach 50 thousand KčOn the other hand, if flexible iPhoneIf you eliminate the need to own an iPad, it may be an acceptable price. But the device will still have to be somewhat price-competitive, at least within the premium foldable phone segment. Of course, if the price is significantly higher than the competition, it could limit potential success.
Adam Kos