SOCIETY Apple in early November 2010, it began preparing for the launch of the App Store for Macs. Part of the preparations was the start of accepting applications from developers. The "gold developer rush" did not take long. After the developers saw the huge amounts of money being made by the early entrants to the iOS app store, they started Apple literally flooding with new Mac apps.
Apple introduced the Mac App Store at the "Back to the Mac" event in October 2010, demonstrating on stage how the online software store for Apple computers would work. The Mac App Store opened in January 2011, a few months after developers began submitting their products for Apple's approval. Cupertino also gave developers the opportunity to test the beta version of OS X Snow Leopard 10.6.6. A software update for Mac came on January 6, 2011 and already included support for the Mac App Store. "With over 1 apps, the Mac App Store is on a roll," the company's CEO at the time said in a press release for the launch Apple Steve Jobs. "We think users will love this innovative new way to discover and buy their favorite apps."
The new software store offered Mac apps in categories such as education, games, graphics and design, lifestyle, productivity, and tools. "Users can browse new and notable apps, see what's hot, view their favorite apps, and search by category, as well as top paid and free apps, as well as user ratings and reviews." the company said Apple when the store is launched. One of the first disputes with the developers revolved around the fact that them Apple did not want to allow offering demo versions of applications. While demos weren't much of a feature in the iOS App Store, they were an established fixture in the PC software industry. Developers have argued that demo versions are vital given the higher prices that Mac apps would command. Apple he did not retreat from his principles then, but offered in-app purchases as a compromise. Not everyone sees the Mac App Store's impact on developers so positively. However, it clearly showed that the days of "boxed" software delivered on DVD are numbered. As with music and video, digital distribution prevailed. It has changed the lives of many developers who have made a fortune from their Mac apps. For example, Pixelmator made a million dollars in just the first 20 days. Lesser known developer LittleFin Software to whom Apple boosted publicity, he went from selling seven copies of his app a day to 1 copies after the launch of the Mac App Store.