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Apple is very good at its marketing. Its presentation of news, even within the Keynote just pre-recorded, they also have a great reach. No company manages to make similar events so big. And between the lines of these huge presentations, it often disappears who the functions are actually presented for. 

World AppThe EU is now divided into EU and non-EU (with a lot of footnotes). The truth is that concessions due to EU regulations Apple he doesn't present too much, he likes it and highlights a lot things that only his customers in the domestic market can enjoy. We may not like it, but it is logical. After all, especially if you remember the situation when Apple it was not yet the company it is today.

It's not just AI 

Voices are being heard more and more often that they would Apple it was not supposed to represent things that are not available worldwide. In addition, there are quite a lot of them. Of course, it is primarily about Apple IntelligenceI myself was curious about how domestic sellers are doing with regard to AI. Appluv u iPhoneAnd they understood it as expected – they mostly ignore this possibility.

But then there is a need for a hearing test in AirPods Pro 2, mirroring iPhone to Macand, indeed, the whole Vision Pro, or the entire product family HomePodBut if you remember when Apple introduced the first iPhone 2G, it never made it to the Czech Republic. When it introduced iPhone 3G, we only got it a few weeks later because we weren't in the first wave of distribution. Not even the first Apple Watch They didn't come to us immediately and we waited for them for half a year. 

Now we are faced with how we will wait Apple Intelligence until April next year. Of course, a lot has changed. But we need to think about it this way: Apple would definitely like us to be able to Apple Intelligence use it right now. But rather than get a kick out of a possible EU fine, they're making us wait.

Authorities as a brake on technical progress? 

The issuance of functions in different regions is therefore subject to different laws and regulations, which also applies to hearing functions. AirPods or iPhone mirroring, as well as the ability to record phone calls in iOS 18.1. Before Apple it just takes some time to get the permissions needed to implement features, especially in the EU where privacy laws are very strict. We have been waiting for years Apple Pay, as well as to support Cellular Apple Watch.

The situation is different in the case of Vision Pro a HomePodThere we pay the price for the complexity of the Czech language, which is obviously not up to the task of fine-tuning. Apple resources (or does not want to allocate them). HomePodYou can buy from us, but it is an import, not an official distribution. It is possible that Siriwho does not speak Czech and the fact that she is HomePod se Siri very closely linked – or at least you would think so Apple wished. 

To sum it up, patience pays off. We will see software updates, although probably not in full Czech localization. And the hardware ones are actually not a problem to buy. HomePode-shops are full of them and for Vision Pro you can go to our neighbors. If you already have the 100 thousand for it Kč, such a trip will certainly not limit you too much. It should therefore Apple stop advertising things we can't use? Certainly not. 

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