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About the mythical Apple Car There's been some news lately. But is there any point in focusing on something like this? I'd rather the company focus on other things than creating a unicorn. 

A bit of unverified and purely speculative history, which is a certain open secret: Apple He reportedly started the project on his own car in 2014, only to put it on hold two years later and then revive it four years later, in 2020. It is said to be led by a certain John Giannandrea, which is Applu head of AI and machine learning, and he should have Kevin Lynch on hand. He on Keynote usually presents news about Apple Watch. 

Next year, the company should have a finished design of the car, a year later a list of features, and in 2025 the car should be tested in real use. Contrary to initial reports, it will not be a fully autonomous car, but there will still be a steering wheel and pedals, where you will be able to intervene in the driving (in certain situations this will be necessary). The installed chip should be an M series, i.e. the one we now see in computers MacThere should be no LiDAR sensors or various calculations taking place remotely. cloudThe price will be affordable, just under 100 thousand dollars, or about two million. Kč and a few small things to go with it.

Apple Car as a financial failure? 

We have therefore summarized the current information above.mace, which about Apple Car are circulating. Nothing is official, nothing is confirmed, everything is based on leaks, speculation and assumptions and I sincerely hope it stays that way. I can't think of a single reason why it should Apple to let them into their own car at all. Sure, there may be different concepts running within the company, but that's still a long way from the final product.

Does a company that produces electronics in the form of smartphones, tablets, computers, watches, speakers, and smart boxes need to sink finances and human resources into something like a passenger car? Whether we like it or not, Applu is primarily about money, that is, how much revenue he has. He needs to cut his products like hotcakes so that he can sell them anyway. Even though his computers and phones are in the premium segment in terms of price, he is doing well. But saving up for a product is another thing Applu "a few" thousand as opposed to several million.

The more products Apple sells, the more he earns. But who would buy a car in the price range of 2 million Kč bought his car? Apple Car as a physical car it would make sense if it wasn't a bulky luxury ship on wheels for a financial amount that would be unaffordable for the vast majority of the planet's inhabitants, but a small city car that would ideally be the size of a shopping bag (i.e. the Škoda Citigo). Comparing it to something like the Tesla Model S is completely pointless. Moreover, the only buyer with some potential seems to be the government, and then only a few rich people. In this regard, the project Apple Car It seems like a clear financial failure. 

Rather CarPlay a HomePod 

But why rush into a physical product at all? Apple has its own CarPlay, which he should take to a higher level. In fact, we already have some rumors about it. He should agree with the car manufacturers not to make him the hardware (i.e. the car), but to give him full access to the software so that the user could transform the car manufacturer's Applu. What will we do, CarPlay still has a lot of reserves.

If I could vote, I would definitely be in favor of Mr. John Giannandrea ditching a car and starting to worry about expansion. Siri. Thanks to this, Apple Even the stupid one could start selling officially HomePod mini in more markets, where it would have greater use with native language support (and would also get CarPlay official way to more markets). So Apple Car No, thanks, I don't need it, I don't want it. I'll settle for something smaller.  

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