Adam Kos The coming weeks will be full of technology. Already on Wednesday, February 25, the company is introducing Samsung its top line Galaxy S26, which will compete not only with the current iPhones 17, but also with the iPhones 18. And we know that Apple is also planning something AppleBut then there's MWC.
Apple officially invited selected media representatives to an event called “Special Apple Experience”, which will take place on March 4, 2026. In addition, the event will take place simultaneously in three world capitals: New York, London and Shanghai. But this time it does not use the label “Event", but "Experience". This suggests that it will not be a classic big Apple Keynote broadcast from Apple Park, but a more intimate meeting, where the emphasis will probably be on practical testing of new products. So it's an event from Applu will be, but we don't know what it will look like and maybe we won't even know. There hasn't been a word about the stream yet, so Apple it will most likely only present its news in the form of press releases.
There is a lot at stake, as it can lead to:
- iPhone 17e
- iPad Air (8rd generation)
- iPad (12th generation)
- MacBooky Pro with M5 Pro and M5 Max chips
- Cheap MacBook with A18 chip
- studio display
iPhone 16e
The problem in the form of MWC
Before the series premiere Galaxy S26 will be for Apple Perhaps a bigger problem is that the MWC, an annual trade fair for the mobile communications industry, is taking place in Barcelona, Spain, from March 2nd to 5th. Moreover, it has a more or less fixed date, depending only on how the last month of February unfolds. Apple but does not traditionally participate in it.
Xiaomi will show the Xiaomi 17 model here Ultra, Honor again Magic 8 Pro and Nothing already has a press event scheduled to introduce the Phone 4a on March 5. MediaTek then announced its Keynote titled "AI for Life" on March 4. Company News Apple so they will have to fight for favor in a relatively large flood of other technological "miracles" and the real question is why Apple He chose the date of March 4th for his event.
It could be interest you
It's also not friendly to journalists, given that MWC will be closed at the time of the event. Applu is still in full swing. They will be deciding whether to stay at the hot new product stand in Barcelona or fly to London to touch the iPad, which will most likely look exactly like the previous one.
Hraje Apple bait?
I have to admit that I'm confused about what Apple This term is used to describe either extreme self-confidence or complete detachment from reality. Apple He's taught us for years that he's the one who sets the pace. But this time it feels more like a frantic attempt to steal a piece of the spotlight in a week that simply doesn't belong to him - even though he could, no one is stopping him from officially participating in MWC.
Personally, I'm most scared of the format. If we don't get a classic stream and everything will only take place in the form of press conferences and closed events in selected cities, it's a clear signal that Apple he doesn't have anything powerful up his sleeve that he doesn't have to hide in the shadow of the MWC trade fair.
